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Although this ridiculous Apple logo from 1976 looks like 1876 emblem… this picture represents very good the evolution. Apple is a technology company and can afford to redesign its symbol like in the current moment, but companies like UPS will not do this soon because the UPS logo is used on too many print materials and the cost of full-color-print is still times more expansive than the one-color print or the representation of the logo with a cut folio.
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